Post roles to verified SEO, AI search, PPC and analytics people, or sponsor the sessions they actually attend. Clear limits keep members' trust, which is why it works.

Every member is a working search practitioner.
Alerts go to members who follow that discipline.
No member contact data, no DMs, no cold outreach.
AMAs, debriefs, meetups and the weekly digest. Your brand is credited; member conversations stay untouched.