#Search Marketing ClubLet's talk search
Resources

Notes from the club. Open to everyone.

Debriefs, playbooks and member write-ups. The full template library lives on the platform.

AllAI searchTechnical SEOPPCAnalyticsCareersUpdate debriefs
Playbook[n] min read

How members report AI search to their boards

What a dozen search leads put in front of their CEOs and CFOs, and what they stopped reporting.

By [Author], [Role]
Debrief

Core update debrief: what members saw

Patterns from the war room, by niche and page type.

[DD Mon] · [n] minTechnical SEO

The migration checklist members actually use

Pre-launch, launch day and week one.

[DD Mon] · [n] minPPC

Brand search: cut it or keep it?

How to test it without losing pipeline.

[DD Mon] · [n] minCareers

What hiring managers look for in a Head of SEO

From the people who hire them.

[DD Mon] · [n] minAnalytics

Tracking AI referral traffic in GA4

A setup members can copy.

[DD Mon] · [n] minAI search

Writing briefs for AI answers

Entities, intent and sources.

[DD Mon] · [n] min

The weekly club digest. Five minutes, every Friday.

The best threads, new roles and upcoming events.