How members report AI search to their boards. And what they stopped reporting.

[Intro paragraph from the author setting up the problem: leadership is asking about AI search, and the old SEO report doesn't answer it.]

Start with the question they're asking

[Section copy. Members found boards ask a small number of plain questions: are we showing up, is it growing, and is it worth the money.]

Pick numbers you can defend

[Section copy on choosing countable measures, such as share of AI answers that mention the brand for a fixed prompt set, and being clear about method and sample.]

“[Pull quote from a member, approved for publication.]”

[Member name], [Role]

Show the trend, not the snapshot

[Section copy on monthly views, consistent prompt sets and annotating changes.]

Stop reporting rankings on their own

[Section copy on why position reports confuse non-specialists, and what to show instead.]