AnswerThePublic

In short: AnswerThePublic is keyword research, content optimisation and content writing software, with freemium pricing and plans from $20/month.

Search listening tool that maps the questions and phrases people search for

AnswerThePublic is a search listening and keyword research tool owned by NP Digital, the agency founded by Neil Patel, which acquired it in 2022. It is used by marketers, SEOs, content creators, PR teams and consumer researchers to find content ideas and understand what audiences want to know.

The tool takes a keyword and surfaces the questions, prepositions, comparisons and related searches people type into search engines, drawing on autocomplete data. Results are grouped so teams can spot themes, plan topic clusters and write content that answers real queries. Paid plans also include Composeo, an AI writing feature that produces articles with a custom writing style, a content schedule, plagiarism scoring and publishing to WordPress.

A limited number of free searches are available, with more available after registering a free account. Paid plans are Starter, Growth and Business, priced in US dollars with lower yearly rates, and pricing is localised by region.