Backlink software.
This page helps you choose a backlink checker by comparing the tools search marketers actually use. Each listing shows the pricing model and free trial, with ratings from verified members. Compare backlink tools for link audits, competitor gap analysis and outreach prospecting before you pay for a subscription.
No backlink tools listed yet
Browse every tool in the directory, or list yours with a Business account.
How we rank: sponsored listings first (at most 3, always labelled), then featured or upgraded listings, then by member rating and number of reviews. Paying never changes reviews or ratings.
Choosing a backlink tool
Backlink tools show which sites link to you and your competitors, how links change over time, and where new link opportunities might be. No tool sees every link on the web, so database size and how often it's refreshed matter most.
Check how quickly new and lost links show up, how it scores site authority, and whether you can export data for outreach and reporting.
Questions to ask
- How big is the link index, and how often is it refreshed?
- How quickly do new links show up?
- How is authority scored?
- Can we export data for outreach?
Backlink software: FAQs
Why do backlink tools report different numbers for the same site?
Each tool runs its own crawler, so they discover different links and drop dead ones at different speeds. None of them sees the full picture Google has. Pick one tool as your source of truth for trends and use a second for spot checks.
Is a free backlink checker enough for a link audit?
Free versions usually show only a sample of links, which is fine for a quick look at a competitor. A proper audit needs the full export, history of lost and new links, and anchor text data. Combine a paid tool with the links report in Google Search Console for the most complete view.
How many backlink tools are listed?
None yet. The directory is growing, and vendors can list their tools with a Business account.
What should I ask before buying?
How big is the link index, and how often is it refreshed? How quickly do new links show up? How is authority scored? Can we export data for outreach?
How are tools ranked here?
Sponsored listings come first (at most 3, always labelled). Then featured or upgraded listings, then by member rating and number of reviews. Paying never changes reviews or ratings.
Make backlink software?
List your tool where search marketing professionals compare software, and collect reviews from verified practitioners. Be one of the first listed here.