Search Marketing Club
Software directory

Reporting software.

Compare SEO reporting tools that pull rankings, traffic and conversions into one place. Listings show pricing and free trials, and verified members rate each option on setup and reliability. Use it to choose SEO reporting software for client dashboards, scheduled PDF reports or in-house SEO reporting.

No reporting tools listed yet

Browse every tool in the directory, or list yours with a Business account.

How we rank: sponsored listings first (at most 3, always labelled), then featured or upgraded listings, then by member rating and number of reviews. Paying never changes reviews or ratings.

Buying guide

Choosing a reporting tool

Reporting tools pull data from Search Console, analytics, ad platforms and rank trackers into one place, so you spend less time building reports. The right one depends on who reads the reports: clients, managers or your own team.

Check which data sources it connects to, how flexible the layouts are, whether reports can be scheduled and white-labelled, and how often data refreshes.

Questions to ask

  • Which data sources does it connect to?
  • Can reports be scheduled and white-labelled?
  • How often does data refresh?
  • How is pricing calculated?
Questions

Reporting software: FAQs

What should an SEO report include?

Lead with outcomes the reader cares about, such as organic revenue, leads or sign-ups, then show the traffic and visibility trends behind them. Add a short note on what changed, why, and what happens next. Keep raw ranking tables in an appendix.

Should I use dedicated SEO report software or Looker Studio?

Looker Studio is free and flexible but takes time to build and maintain, and connectors for third-party data often cost extra. Dedicated report software is quicker to roll out across many clients and usually includes white-labelling. Agencies with lots of accounts tend to find the time saving worth paying for.

How many reporting tools are listed?

None yet. The directory is growing, and vendors can list their tools with a Business account.

What should I ask before buying?

Which data sources does it connect to? Can reports be scheduled and white-labelled? How often does data refresh? How is pricing calculated?

How are tools ranked here?

Sponsored listings come first (at most 3, always labelled). Then featured or upgraded listings, then by member rating and number of reviews. Paying never changes reviews or ratings.

Make reporting software?

List your tool where search marketing professionals compare software, and collect reviews from verified practitioners. Be one of the first listed here.