Bing Webmaster Tools

In short: Bing Webmaster Tools is analytics, site auditing and keyword research software, with free pricing.

Free Microsoft tool for Bing search performance, indexing and Copilot citation data

Bing Webmaster Tools is a free service from Microsoft that gives site owners and SEO teams data on how a website is crawled, indexed and shown in Bing search. Sites are added and verified through a Microsoft account, and settings can be imported from Google Search Console.

The search performance report shows clicks, impressions and positions for queries and pages in Bing. Site owners can submit URLs and sitemaps, and the tool supports IndexNow, a protocol for notifying search engines when content changes. Site Scan checks pages for technical SEO issues, and built-in keyword research and backlink reports add wider search data. The AI Performance report shows how often a site's pages are cited in Microsoft Copilot and Bing's AI-generated answers, with views by grounding query and by cited page.

Because Bing data also feeds Microsoft's AI products, many teams use Bing Webmaster Tools alongside Google Search Console to monitor indexing and early AI search citations.