BrightLocal

In short: BrightLocal is local seo, rank tracking and ai search visibility software, with paid pricing, plans from $31/month and a free trial.

Local SEO platform for rank tracking, citations, Google Business Profile and reviews

BrightLocal is a local SEO platform made by BrightLocal Ltd, based in Brighton, UK. It is built for agencies, multi-location businesses and single-location owners who need to improve how they appear in local search, Google Maps and, more recently, AI answers.

The Track plan covers local rank tracking with geo-grid maps, citation monitoring, Google Business Profile audits and a Local AI Visibility Tracker that shows how a business appears in AI search. The Manage plan adds AI insights, listing sync across key sites and Google Business Profile post scheduling. The Grow plan adds review monitoring across sites, review requests by email, SMS and in store, and review widgets for websites. Citation Builder is sold separately on a pay-as-you-go basis for submitting listings to directories.

Pricing is per location, with a 14-day trial that gives full access without a credit card. BrightLocal also offers a managed SEO service and API access, and agencies commonly use it for white-label client reporting across many local businesses.