BuzzStream

In short: BuzzStream is digital pr and outreach, backlinks and reporting software, with paid pricing, plans from $49/month and a free trial.

Outreach CRM and media list building for digital PR and link building teams

BuzzStream is an outreach platform for digital PR, link building and content promotion, made by BuzzStream, a company based in Austin, Texas. It is used by agencies and in-house teams that pitch journalists, bloggers and site owners and need to keep track of every conversation.

The software researches prospects, finds contact details and pulls site metrics, then sends personalised outreach emails in bulk with less manual work. Every email, reply and placement is logged against the contact, so teams can see who has been pitched, by whom and with what result. ListIQ, a separate product, builds media lists with AI, including lists generated from news searches, checks on whether journalists are still active and contact discovery. Reporting shows open rates, reply rates, placements and team activity.

Teams usually use BuzzStream as a shared database of relationships across link building and PR campaigns, with prospecting searches, backlink checks and Whois lookups included at different limits per plan. Plans are priced by users and contacts, with custom plans for larger teams.