BuzzSumo

In short: BuzzSumo is digital pr and outreach, competitor research and keyword research software, with paid pricing, plans from $199/month and a free trial.

Content research, media database and monitoring for content and PR teams

BuzzSumo is a content research and media intelligence platform made by BuzzSumo Ltd, based in Brighton, UK. It launched in 2014, was acquired by Brandwatch in 2017 and became part of Cision in 2021. It is used by content marketers, SEOs and PR teams.

For search and content work, BuzzSumo shows the most shared and linked content on any topic or competitor domain over the last five years, which helps teams find content gaps and ideas that earn links. Tools include a Content Analyzer, Topic Explorer, Content Ideas Generator, Keyword Tool and Question Analyzer, which pulls questions from forums and Q&A sites such as Reddit and Quora. Monitoring alerts track brand mentions, competitors and new links as they appear.

PR and Comms plans add a journalist media database and coverage reports for digital PR and outreach. BuzzSumo also offers influencer search, a Chrome extension, a Slack integration and an API. Plans are billed yearly and include unlimited searches, and a free trial is available.