CallRail

In short: CallRail is call tracking, attribution and analytics software, with paid pricing, plans from $50/month and a free trial.

Call, text and form tracking with AI call analysis for small and mid-sized businesses

CallRail is a marketing analytics platform built around call tracking, aimed at small and medium-sized businesses and the agencies that serve them. The company was founded in Atlanta in 2011.

CallRail assigns tracking numbers to campaigns, keywords and pages so that inbound calls, texts and form submissions can be attributed to the ads and channels that produced them. This lets paid search teams see which Google Ads and Microsoft Ads keywords drive phone leads, not only online conversions. Premium Conversation Intelligence transcribes and analyses calls to pick out intent and buying signals, and Voice Assist is an AI agent that answers calls, qualifies leads and books appointments. CallRail connects with more than 50 platforms, including Google Ads, Google Analytics, Google Business Profile, Meta, Microsoft Ads, Salesforce, HubSpot, Slack and Unbounce.

Plans are Lead Tracking, Lead Tracking Complete, Lead Conversion and Lead Conversion Complete, each charged per month plus usage. Every account starts with a 14 day free trial that does not need a credit card.