Channable

In short: Channable is product feeds and ppc management software, with paid pricing and a free trial.

Feed management, marketplace listings and Google Ads automation for ecommerce

Channable is an ecommerce platform for product feed management, marketplace listings and PPC automation, based in Utrecht and founded in 2014. It is used by online retailers, brands and agencies that advertise large product catalogues across many channels.

The platform imports product data and lets teams build rules that clean, enrich and filter it before sending feeds to more than 3,000 advertising channels and marketplaces, including Google Shopping. AI assisted features help improve product attributes and titles. The PPC tool uses the product feed to create and update Google Ads search campaigns automatically, with rules to exclude items that are out of stock, low margin or performing poorly. Channable also runs a Google Comparison Shopping Service (CSS), which grew after it acquired Producthero in 2025, and added conversion tracking through its 2026 acquisition of Metrion.

Pricing is built from a Core plan and item, project and channel limits, with paid modules for marketplaces, PPC, creatives, order sync and repricing. The free trial has no time limit for setup and testing, but a subscription is needed to send live data to channels.