ChatGPT

In short: ChatGPT is ai assistants, content writing and keyword research software, with freemium pricing and plans from $8/month.

AI assistant from OpenAI for search research, content drafting and data analysis

ChatGPT is an AI assistant made by OpenAI, the San Francisco research company. Search marketers, content teams and agencies use it to research topics, draft and edit copy, and analyse data, and it is also one of the AI answer engines that brands now track for visibility.

For SEO work, ChatGPT can search the web and cite sources, which helps with topic research and with checking how a brand or competitor is described in its answers. Its deep research mode compiles longer, sourced reports. Uploaded spreadsheets and exports, such as Search Console or keyword data, can be analysed, charted and summarised. Teams use it to draft briefs, meta descriptions, outlines and schema markup, and to write formulas and scripts for reporting.

ChatGPT has a free tier and individual paid plans, Go, Plus and Pro, with higher usage limits and more advanced models on the upper tiers. Business and Enterprise plans add workspace administration, and connectors link ChatGPT to tools such as Google Drive.