Claude

In short: Claude is ai assistants, content writing and analytics software, with freemium pricing and plans from $20/month.

AI assistant from Anthropic for research, long-form content, analysis and coding

Claude is an AI assistant made by Anthropic, the AI safety company based in San Francisco. SEO specialists, content teams and analysts use it for research, writing, document analysis and building small tools and scripts, and its answers are also a source that brands monitor for AI search visibility.

Claude can search the web, and its Research feature runs longer investigations that return cited reports, which suits topic research, competitor reviews and checking how brands are described. It can read long documents and data files, so crawl exports, keyword lists and analytics data can be summarised or reworked. Projects keep briefs, style guides and reference files together for repeated content tasks, and connectors link Claude to tools such as Google Drive and other work apps.

Claude has a free plan, a Pro plan and Max plans for heavier use, plus Team and Enterprise plans for organisations. Paid individual plans include Claude Code, which technical SEO teams use to write crawlers, reporting scripts and data pipelines.