Clay

In short: Clay is workflow automation, digital pr and outreach and competitor research software, with freemium pricing, plans from $185/month and a free trial.

Data enrichment and AI research workflows for outreach, prospecting and audiences

Clay is a go-to-market data and workflow platform made by Clay, a New York company. It combines access to many data providers with AI research agents and automation, and is used by sales, marketing and RevOps teams, as well as agencies running outreach and link building campaigns.

For search marketing and digital PR, Clay is used to build prospect lists of sites, publishers, journalists and companies, enrich them with contact and company data, and research each record with Claygent, its AI research agent, which can read websites and answer questions about them at scale. Waterfall enrichment queries several providers in turn to fill gaps, and signals such as hiring, headcount changes and web intent can trigger campaigns. Records can be scored, written into personalised emails or synced as ad audiences to LinkedIn, Meta and Google.

Clay gives access to more than 150 data providers through one account and connects to CRMs and outreach tools. It has a free plan, paid Launch and Growth plans priced by actions and data credits with a 14-day trial, and an Enterprise tier.