Fathom Analytics

In short: Fathom Analytics is analytics and reporting software, with paid pricing, plans from $15/month and a free trial.

Cookie-free website analytics for traffic sources, UTM campaigns and events

Fathom Analytics is a privacy-focused website analytics tool from a self-funded Canadian company led by Jack Ellis, launched in 2018. It is used by website owners, agencies managing several client sites and organisations that need analytics that comply with GDPR, CCPA and PECR without a consent banner for analytics.

Fathom shows where visitors come from, which pages they read and what converts, without cookies or tracking of individual visitors. UTM campaign tracking covers ad campaigns and newsletter links, and custom events can measure sign-ups, downloads and purchases with monetary values attached. EU traffic can be routed through European-owned infrastructure. An all-sites view shows totals and per-site figures on one screen, and scheduled email reports can go to clients or colleagues who do not have dashboard logins.

Plans are priced by monthly pageviews, starting at 100,000 pageviews across up to 50 sites, with a 7-day free trial. Data is kept for as long as the account is active, Google Analytics 4 history can be imported, and the script works with WordPress, Next, Nuxt, Webflow and other platforms.