Feedonomics

In short: Feedonomics is product feeds and ppc management software, with enterprise pricing.

Managed product feed service for ad channels, marketplaces and AI shopping surfaces

Feedonomics is a product data feed management service for retailers and brands, with a focus on larger catalogues. Founded in 2014, it was acquired by BigCommerce, now called Commerce, in 2021.

Feedonomics connects product data from any source and delivers optimised listings to more than 2,000 destinations across advertising channels, marketplaces and AI surfaces. For paid search teams this covers Google Shopping and Performance Max feeds as well as other shopping and social ad channels. Its data enrichment work aims to help products appear in AI shopping results by filling gaps in attributes and descriptions. Unlike self-serve feed tools, each client is given a dedicated feed manager, and the service includes hands-on implementation, guidance on launching new channels and round-the-clock support.

Pricing is not published and is agreed with the sales team. It is usually used by ecommerce businesses that want feed setup and maintenance handled as a managed service rather than run in-house.