Funnel

In short: Funnel is reporting, dashboards and analytics software, with paid pricing, plans from $300/month and a free trial.

Marketing intelligence platform for collecting, preparing and measuring marketing data

Funnel is a marketing intelligence platform made by Funnel, a company founded in 2014 with offices in Stockholm, Boston, Hamburg and Sydney. It is used by brands and agencies that need marketing data from many platforms collected, cleaned and made available for reporting and measurement.

Its Data Hub gathers data from more than 600 sources, stores it, and applies shared definitions and context such as budgets, targets and goals. The data can be sent to dashboards in Funnel, to spreadsheets and BI tools such as Power BI and Tableau, or to cloud destinations such as BigQuery, Amazon S3 and Snowflake. For search teams this allows paid search, organic and analytics data to be reported alongside other channels. MCP access lets AI tools query the data, and Funnel AI is included in every plan. Funnel Measure adds marketing mix modelling, multi-touch attribution and incrementality testing.

Plans are Starter, Business and Enterprise, billed annually, and differ by the number of connectors and destinations, user limits and enterprise controls such as SSO and audit logs. A 14-day free trial is available without a card.