Gemini

In short: Gemini is ai assistants, content writing and keyword research software, with freemium pricing, plans from £4.49/month and a free trial.

AI assistant from Google for research, content and analysis across Google apps

Gemini is Google's AI assistant, available on the web, in mobile apps and inside Google Workspace. Marketers and SEO teams use it to research topics, draft content and analyse data, and because it shares models with Google Search's AI features, it is also watched closely by teams working on AI search visibility.

Gemini includes Deep Research, which browses the web and compiles cited reports on a topic, market or competitor. Canvas supports drafting and editing longer content, and Gems store reusable instructions for repeated tasks such as writing briefs or meta descriptions. On paid plans Gemini works inside Gmail, Docs and other Google apps, and the higher tiers offer larger context windows for analysing long documents, exports and keyword lists. Gemini Notebook turns source documents into summaries and audio overviews.

Google offers a free tier and Google AI Plus, Pro and Ultra subscriptions with rising usage limits, storage and model access. Gemini Enterprise plans add business connectors, a no-code workflow builder and prebuilt agents.