HockeyStack

In short: HockeyStack is attribution, analytics and dashboards software, with enterprise pricing.

B2B revenue data platform for multi-touch attribution and pipeline reporting

HockeyStack is a B2B revenue data platform made by HockeyStack, a company based in San Francisco. It brings marketing, product and sales data together so that marketing leaders, GTM operations teams and sales leaders can see which activity drives pipeline and closed revenue.

The platform tracks buyer journeys from first touch to closed won using cookieless tracking, and its Atlas data foundation ingests data from CRMs, marketing automation, ad platforms, website activity and warehouses, then resolves identities across them. Teams can compare several multi-touch attribution models side by side, run lift and incrementality analysis on exposed and unexposed accounts, and build custom reports and dashboards without SQL. For search marketers this shows how organic content, paid search and other channels contribute to pipeline. AI agents suggest next actions for each segment.

HockeyStack has two-way sync with CRMs, ad platforms and data warehouses, so attribution data can be pushed back into those tools. Pricing is not published and is quoted after a demo, with startup pricing available. Every plan includes integrations, hands-on support and real-time ROI reporting.