Infinity

In short: Infinity is call tracking, attribution and analytics software, with paid pricing and plans from £349/month.

Call tracking and conversation analytics that link phone calls to marketing campaigns

Infinity is a UK call tracking and call intelligence platform for marketers. Founded in 2011, after its call tracking product launched in 2010 at the agency Jellyfish, it works with large brands across retail, finance, telecoms and utilities.

Infinity attributes inbound calls to the campaigns, channels, keywords and web pages that generated them, so paid search teams can include phone conversions in their reporting and bidding. Conversation Analytics analyses what callers say to find intent, outcomes and lost opportunities. Smart Match connects calls, leads and revenue, and Smart Outcomes turns conversations into signals that can be sent back to ad platforms to optimise for value. Conversion Barriers highlights friction that stops prospects converting, and Smart Voice aims to recover missed calls.

Integrations include Google Ads, Search Ads 360, Microsoft Advertising, Meta, Campaign Manager 360, GA4, Adobe Analytics, Looker, Power BI, Salesforce, HubSpot and Google Tag Manager, plus an open API. Plans run from Starter to Pro by monthly call volume and tracking numbers, with Enterprise priced on request.