Make

In short: Make is workflow automation, reporting and dashboards software, with freemium pricing and plans from $9/month.

Visual automation platform for connecting SEO, ads and reporting tools with AI steps

Make is a visual workflow automation platform owned by Celonis. Formerly known as Integromat, it is used by marketing teams, agencies and operations staff to connect apps and automate repetitive work without writing code, using scenarios built on a drag-and-drop canvas.

For search marketing, Make is commonly used to move data between SEO tools, ad platforms, analytics, spreadsheets and CRMs, for example pulling ranking or Search Console data into Google Sheets, sending scheduled client reports, or alerting a team in Slack when metrics change. It connects to over 3,000 apps, including several hundred AI apps, and can call any service with a public API through HTTP and custom apps. AI steps and AI agents can be added to scenarios to classify, summarise or generate content, and the Maia assistant helps build scenarios from a plain-language description. Make also provides an MCP server so AI assistants can trigger scenarios.

Make has a free plan with 1,000 credits a month and paid Core, Pro, Teams and Enterprise plans priced by monthly credit volume.