Mediahawk

In short: Mediahawk is call tracking, attribution and analytics software, with paid pricing and plans from £179/month.

Call tracking and marketing attribution for online and offline campaigns

Mediahawk is a UK marketing attribution and call analytics platform based in Milton Keynes and founded in 2002. It is used by marketing teams and agencies that need to connect phone calls and other conversions to the campaigns that drove them.

Call tracking shows which online and offline campaigns generate calls, including paid search keywords and ads. Mediahawk also captures conversions from forms and live chat, maps each lead's journey across touchpoints and attributes outcomes to the channel and campaign mix. AI speech analytics surfaces the topics and behaviours linked to callers who convert, and sales matching ties marketing activity to revenue. Integrations include Google Ads, GA4, Microsoft Advertising, Meta, Salesforce, HubSpot, Looker Studio, Power BI, Adobe Analytics, Zapier and WordPress, with an open API for others.

Plans are Starter, Professional and Enterprise, available on monthly or annual subscriptions with no long-term contract, and annual plans are discounted by 10%. Call charges are billed separately and onboarding is included with every plan.