Microsoft Clarity

In short: Microsoft Clarity is behaviour analytics, analytics and ai search visibility software, with free pricing.

Free heatmaps, session recordings and AI summaries from Microsoft

Microsoft Clarity is a free behaviour analytics tool made by Microsoft. It records how visitors use a website or mobile app and is used by marketers, SEO and CRO teams, product managers and agencies who want to see why visitors leave or fail to convert.

Session recordings show real visits, with highlights that point to key moments, and heatmaps show where users click, scroll and drop off, with comparisons between page versions. AI summaries and a Copilot chat let teams ask questions of their data in plain language. Clarity also reports when AI experiences cite a site's content and which AI bots crawl it, which is relevant to AI search visibility work. An SDK covers Android, iOS, Flutter and React Native apps.

Clarity integrates with Google Analytics so recordings and heatmaps can be filtered by GA4 segments, which helps search marketers compare how organic and paid visitors behave on landing pages. It also offers an MCP server and a browser extension. Microsoft states there are no traffic limits.