Microsoft Copilot

In short: Microsoft Copilot is ai assistants, content writing and analytics software, with freemium pricing, plans from $9.99/month and a free trial.

Microsoft's AI assistant for web research and drafting, built into Microsoft 365 apps

Microsoft Copilot is the AI assistant made by Microsoft, available on the web, in Windows, in mobile apps and inside Microsoft 365. Marketers use it for web research, drafting and working with documents and spreadsheets, and because its web answers draw on Bing search, it is one of the AI platforms brands review when checking their visibility in AI answers.

Copilot answers questions with linked web sources, which supports topic and competitor research. With an eligible Microsoft 365 subscription it works inside Word, Excel, PowerPoint and Outlook, so it can draft and rewrite content, summarise reports, and analyse keyword, traffic or ranking data held in Excel. The higher personal plans add more extensive chat, image and audio usage and limited agentic features.

The Copilot app is free to use. Microsoft 365 Personal, Family, Premium and Pro subscriptions include Copilot in the desktop apps with increasing usage limits, and business customers can buy Microsoft 365 Copilot for work accounts.