Moz Pro

In short: Moz Pro is keyword research, backlinks and rank tracking software, with paid pricing, plans from $49/month and a free trial.

SEO toolset for keyword research, link analysis, site crawls and AI visibility tracking

Moz Pro is an SEO software suite made by Moz, a search marketing company with more than 20 years in the field. It is designed for small businesses, in-house marketers and agencies, and is the main paid product alongside Moz Local, STAT and the Moz API.

Moz Pro covers keyword research, rank tracking, site crawls and link research based on Moz's own link index and metrics such as Domain Authority and Brand Authority. Competitive research and content briefs help plan new pages. Plans also include AI and GEO features: AI Overviews data by keyword, an AI visibility dashboard and weekly prompt tracking across GPT, Gemini and Google AI Mode, with prompt suggestions for building tracking sets.

An entry-level plan for a single website sits below the Standard, Medium and Large plans, which differ by users, tracked sites, keywords and pages crawled. Annual billing saves 20 per cent, add-ons cover extra seats, campaigns and prompts, and a free trial is available.