Northbeam

In short: Northbeam is attribution, analytics and dashboards software, with paid pricing and plans from $1,500/month.

Multi-touch attribution and media mix modelling for ecommerce and DTC brands

Northbeam is a marketing attribution and measurement platform made by Northbeam, founded in 2019. It is built for ecommerce and direct-to-consumer brands and the growth marketers who manage their paid media budgets across many channels.

The platform provides first-party multi-touch attribution, customisable omnichannel dashboards and view-through attribution through its Clicks plus Deterministic Views model, which connects ad views and clicks across platforms to revenue. Northbeam Apex sends performance data back to ad platforms, and MCP access lets teams query data from AI tools. Higher tiers offer optional incrementality testing and MMM+ for media mix modelling. For search marketers this puts paid search and organic traffic alongside paid social and other channels in one view of revenue.

Starter is a month-to-month, usage-based plan for early-stage Shopify brands, while Professional and Enterprise run on annual terms and add unlimited users, exports and integrations, support for any ecommerce platform, dedicated media strategists and hourly conversion data. Final pricing depends on data volume, measured in pageviews.