Plausible Analytics

In short: Plausible Analytics is analytics and reporting software, with paid pricing, plans from $9/month and a free trial.

Lightweight, cookie-free web analytics with goals, funnels and Search Console data

Plausible Analytics is a lightweight, open-source web analytics tool started by Uku Taht in 2018 and built and hosted in the EU. It is aimed at site owners, agencies and businesses that want simple traffic reporting without cookies or personal data collection, as an alternative to Google Analytics.

The dashboard shows visitors, pages, sources and campaigns in real time, with automatic channel grouping for UTM-tagged traffic such as paid search and affiliates. A Google Search Console integration brings search queries and organic performance into the same dashboard, which is useful for SEO reporting. Any page can become a goal, and file downloads, form completions and outbound link clicks can be tracked without code. Custom events, revenue tracking, scroll depth and bot filtering are included, while funnels and ecommerce revenue attribution are on the Business plan.

Plans are priced by monthly pageviews, starting with a Starter plan for one site, and every plan comes with a 30-day free trial with no card required. The source code is public on GitHub.