Respona

In short: Respona is digital pr and outreach, backlinks and reporting software, with paid pricing, plans from $198/month and a free trial.

Outreach software and managed link placements for link building and digital PR

Respona is a link building and digital PR outreach product that combines self-serve outreach software with a managed placement service. It is aimed at SEO teams, agencies and marketers who want to win links and brand mentions on sites with real traffic, either by running campaigns themselves or by paying per placement.

The software brings prospecting, contact finding and email outreach into one place. Users search for relevant articles and publishers, pull contact details from a built-in database, and send email sequences with templates, a pitch analyser and an article summariser to help with personalisation. Higher plans add AI email personalisation and recurring searches. A relationship CRM, auto-reply detection and spam protection help manage replies, and email reports track campaign results. It integrates with Ahrefs, Semrush, Gmail and Microsoft accounts.

For teams that prefer not to run outreach in-house, Respona also sells guaranteed placements priced by publisher quality, covering formats such as product reviews, listicles and comparison guides written with search and AI answers in mind. Self-serve plans are priced by email accounts and data credits.