Rockerbox

In short: Rockerbox is attribution, analytics and reporting software, with enterprise pricing.

Marketing measurement combining multi-touch attribution, MMM and incrementality tests

Rockerbox is a marketing measurement platform made by Rockerbox, which was acquired by DoubleVerify in 2025 and continues to operate under its own name. It is aimed at brands and marketing teams that spend across digital, offline, paid and organic channels and need a single view of what drives results.

The platform combines three methods on one data foundation. Multi-touch attribution gives campaign-level insight for day-to-day decisions, marketing mix modelling supports planning, forecasting and budget allocation, and incrementality testing runs controlled experiments to validate channel impact. Its Marketing Data Foundation consolidates spend and conversion data from paid search, organic, social, offline and other channels, and includes scenario planning. Since the acquisition, Rockerbox can pair media quality data from DoubleVerify with performance data.

Rockerbox offers more than 100 integrations, including data warehouse connections to BigQuery, Redshift and Snowflake. According to the vendor, incrementality testing can start within one to two weeks, while multi-touch attribution or MMM setup takes six to eight weeks. Pricing is not published and is arranged through sales.