Ruler Analytics

In short: Ruler Analytics is attribution, call tracking and analytics software, with paid pricing and plans from £299/month.

Marketing attribution, call tracking and form tracking that link leads to revenue

Ruler Analytics is a marketing attribution platform made by Ruler Analytics, a company based in Liverpool. It is built for marketing teams and agencies that generate leads through forms, phone calls and live chat, and that need to show which channels and campaigns produce pipeline and revenue rather than just clicks.

The platform records each visitor's source and journey, then matches tracked conversions to closed revenue in the CRM. For search marketers this means organic search and paid search can be credited with the leads and sales they influence, including offline conversions and phone enquiries. Every plan includes a first party data platform, integration and activation, and multi-touch attribution. Higher tiers add advanced segmentation, data-driven and impression attribution, and on the Advanced plan, marketing mix modelling and an AI analyst and media planner agent.

Ruler integrates with major ad platforms, CRMs such as Salesforce and HubSpot, data warehouses and BI tools including Tableau and Power BI, and can send conversion data back to ad platforms. Plans are priced by monthly website traffic, and all include onboarding and a dedicated customer success manager.