Schema App

In short: Schema App is schema and structured data, ai search visibility and analytics software, with enterprise pricing.

Enterprise schema markup and content knowledge graph platform for search and AI

Schema App is a schema markup and entity management platform made by Hunch Manifest Inc, which trades as Schema App. The product launched in 2016 and is led by co-founders Martha van Berkel and Mark van Berkel. It is aimed at enterprise marketing and SEO teams that need structured data across large websites without heavy reliance on developers.

The platform organises a company's content, products and expertise into a machine readable Content Knowledge Graph. Schema App Highlighter and Schema App Editor deploy schema markup at scale, and Schema Performance Analytics reports on its effect in search. Entity Hub, Entity Linking, Entity Manager and Entity Reports structure and connect entities, govern how the data changes over time and help reduce AI hallucinations about a brand. The structured data can also feed large language models and AI agents, including through an MCP add-on.

Pricing is custom and depends on site size and complexity, support level and add-ons. Subscriptions run for at least 12 months and include High Touch Support services.