Semrush

In short: Semrush is keyword research, site auditing and rank tracking software, with freemium pricing, plans from £113/month and a free trial.

Search and AI visibility platform for keyword research, audits, rankings and backlinks

Semrush is an online visibility platform made by Semrush, which has been part of Adobe since April 2026. It is used by in-house marketers, SEO specialists and agencies to research search demand, monitor competitors and track how brands appear in both traditional search results and AI-generated answers.

For SEO, Semrush covers keyword research, competitor and domain analysis, site audits, position tracking, backlink analysis and content tools. Its AI visibility features track brand performance in AI search, monitor sentiment in AI answers and run custom prompt monitoring, with the number of tracked daily prompts rising on higher plans. Market research and reporting tools sit alongside the search data, so teams can compare traffic and visibility across competitors from one account.

Semrush offers a free account with limited access, paid SEO, Starter and Pro+ plans and a custom Advanced tier. Paid plans can be tried free for seven days. Semrush is being brought into Adobe's customer experience products following the acquisition.