SEOptimer

In short: SEOptimer is site auditing, reporting and crawling software, with paid pricing.

SEO audits, white-label reports and an embeddable audit tool for agencies

SEOptimer is a website audit and SEO reporting tool. It is widely used by agencies, freelancers and small businesses that need quick, readable reports on a website's search performance, both for their own sites and for prospective clients.

The core audit scans a page in seconds and returns a prioritised report covering on-page SEO, technical issues, performance, usability and social signals, with recommendations for each item. A site crawler checks larger sites for issues across many pages. Keyword tracking monitors rankings over time, keyword research helps find new terms and backlink research shows which domains link to a site. A task list turns audit findings into actions.

For agencies, SEOptimer offers white-label PDF reports with their own branding and an embeddable audit form that can be placed on an agency website to generate leads from visitors who request a free audit. Plans are tiered from do-it-yourself use through to white-label and embedding packages.