STAT

In short: STAT is rank tracking, serp data and apis and competitor research software, with enterprise pricing.

Enterprise SERP tracking and analytics for large keyword sets, from Moz

STAT, short for STAT Search Analytics, is an enterprise rank tracking and SERP analytics product owned by Moz. STAT was founded in Vancouver, Canada, and Moz acquired it in 2018 to pair its own keyword and link research tools with STAT's daily ranking data. It is aimed at large brands and agencies that track thousands or millions of keywords across many markets, devices and locations.

STAT collects rankings every day and records the SERP features that appear for each keyword, so teams can measure share of voice, segment keywords into groups and see how the results page itself is changing. It stores SERP HTML for review and is used to monitor features such as AI generated results as they appear in Google.

Data can be exported through an API and connected to Looker Studio (formerly Google Data Studio) through connectors released by Moz in 2020. Pricing is sales-led and depends on keyword volume.