Supermetrics

In short: Supermetrics is reporting, analytics and dashboards software, with paid pricing, plans from €39/month and a free trial.

Marketing data connectors that move ads, analytics and SEO data into reports and AI tools

Supermetrics is a marketing data platform made by Supermetrics, founded in 2013 and based in Helsinki. It is used by agencies and in-house marketing teams to pull data from advertising, analytics and other marketing platforms into the tools where they report on and analyse performance.

Supermetrics connects sources such as Google Analytics, Google Search Console, Google Ads and social ad platforms to destinations including spreadsheets, BI tools, data warehouses and AI assistants such as Claude, ChatGPT and Microsoft Copilot. For SEO and PPC teams this means organic and paid search data can be combined in scheduled reports and dashboards without manual exports. Supermetrics Studio adds AI credits for analysing data, and the Enterprise plan includes data warehousing, data transformations, custom data import, platform and data API access and Supermetrics Storage.

Plans are fixed price and set by the number of destinations, data sources, users and accounts per source, with AI credits as the only metered element. Extra destinations, users, sources and ad accounts can be added. A 14-day free trial is available for any connector or destination without card details.