Surfer

In short: Surfer is content optimisation, content writing and ai search visibility software, with paid pricing and plans from $49/month.

Content optimisation and AI search visibility tracking for SEO and content teams

Surfer, long known as Surfer SEO, is an SEO content and AI search visibility platform from Surfer Sp. z o.o. in Wrocław, Poland, part of the Positive group. It is used by content and SEO teams, agencies, in-house marketers and writers who want pages that rank in Google and get cited in AI answers.

The Content Editor builds outlines and drafts with AI and gives live guidance while writing, with templates and brand voice settings. AI Tracker shows how ChatGPT and other assistants describe a brand, flags answers that favour competitors and suggests fixes. Content Audit finds underperforming pages, gives a prioritised list of fixes and alerts teams to drops in rankings or AI mentions. Topical Map suggests topics from user intent and competitive gaps, and higher plans add rank drop detection, cannibalisation reports and plagiarism checks.

Surfer works with Google Docs and WordPress, and the Surfer MCP connects its data to ChatGPT, Claude and other tools, with a public API on higher plans. Free tools include an AI visibility audit and the Keyword Surfer Chrome extension. Plans range from a single-user content tier to enterprise.