Triple Whale

In short: Triple Whale is attribution, analytics and dashboards software, with freemium pricing.

Ecommerce analytics and attribution platform with an AI agent for DTC brands

Triple Whale is an ecommerce data and analytics platform made by Triple Whale, a company founded in 2021 and based in Columbus, Ohio. It is aimed at direct-to-consumer and Shopify brands, and the agencies that work with them, that want store, marketing and ad data in one place.

The free plan brings a store's data into a single dashboard and includes the Founders Dash mobile app. Paid plans add advanced attribution and Compass, which combines marketing mix modelling, multi-touch attribution and incrementality measurement. Moby, the platform's AI layer, is included in every paid plan and can analyse data and answer questions about performance. For search marketers this places paid search and organic traffic alongside paid social and email in one view of revenue and return on ad spend.

Paid plans are called Foundation, Automate and Enterprise and run on 12-month subscriptions, billed monthly or annually. Pricing scales with the store's gross merchandise value, so costs are quoted per business rather than as a single list price.