Zapier

In short: Zapier is workflow automation and reporting software, with freemium pricing, plans from $29.99/month and a free trial.

No-code automation platform linking 9,000+ apps with Zaps, AI agents and tables

Zapier is a no-code automation platform made by Zapier, a fully remote company founded in 2011. Marketing teams, agencies and freelancers use it to connect the tools they already use and automate routine tasks through workflows called Zaps.

For search marketing work, Zapier connects over 9,000 apps, including analytics, ad platforms, CRMs, form tools, spreadsheets and SEO software, so teams can automate lead routing, push campaign or ranking data into reports, alert colleagues when metrics change, or publish content to a CMS. AI steps can summarise, classify or draft text inside a workflow, and Zapier Agents carry out multi-step tasks from instructions. Tables store data between steps, Canvas maps out processes visually, and Zapier's MCP support lets AI assistants run actions across connected apps.

Zapier has a free plan limited to two-step Zaps and 100 tasks a month, with paid Professional and Team plans priced by task volume and a custom Enterprise plan. A 14-day trial of the Professional plan is available.