Digital Trails

In short: Digital Trails is a search marketing agency offering SEO, Content and Marketing strategy, based in London. It has a team of 11–50 people.

International PR, content and SEO for ecommerce and service brands

Digital Trails is an international agency that brings together PR, content and search marketing, with hubs in London and Amsterdam. It works mainly with ecommerce brands and service businesses that want to build visibility across several countries at once.

The team combines traditional media relations with digital PR, technical search work and content aimed at strengthening a brand over time. Campaigns are tracked against agreed measures such as traffic and how visible a brand is compared with its competitors. Clients deal with a single team across their markets rather than hiring separate local agencies in each one.

Sectors it covers include direct-to-consumer and marketplace retail, health and fitness, fintech, insurance and legal services, education and travel. For regulated areas such as healthcare, the agency takes account of the advertising restrictions that apply. It also runs influencer marketing and a product-focused PR service for brands promoting specific products.