From the SMC Team

SEO and AI search articles from the SMC Team.

Practical, plain-English articles on SEO, AI search and paid search from the SMC Team. Each one starts with a short answer, then walks through how to do it, so you can act on it the same day.

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1 article

Featured articleAI search

How to measure your brand's visibility in AI search

AI search visibility is how often, and how well, your brand appears in answers from assistants such as ChatGPT, Gemini, Perplexity and Google's AI Overviews. You measure it by running a fixed set of real customer prompts on a schedule, recording whether you are mentioned or cited, and tracking the trend rather than any single answer.By SMC Team · 2 Nov 2026 · 5 min read

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Who writes the articles?

The SMC Team, the editorial team behind Search Marketing Club. Articles draw on the questions members ask most and on what practitioners in the club are seeing.

How often are articles updated?

We review articles when search changes in ways that affect the advice. The date at the top of each article shows when it was last updated.