Discovered Labs

In short: Discovered Labs is a search marketing agency offering SEO, CRO and Content, based in London. It has a team of 2–10 people.

SEO and answer engine optimisation for B2B SaaS companies

Discovered Labs is a search agency with operations in London and San Francisco that combines SEO with answer engine optimisation. Its aim is to help B2B software companies get found on Google and Bing and be cited or recommended by AI assistants such as ChatGPT, Claude, Perplexity and Gemini.

The agency works mainly with venture-backed SaaS businesses from Series A onwards. Its process runs through company research, a discoverability audit, content production, off-page activity and continuous optimisation. Services include keyword research, technical SEO, content, link building and digital PR, as well as Reddit marketing and original research designed to earn third-party mentions that AI models draw on.

Discovered Labs describes itself as AI-native: engineers build in-house tooling, including an AI visibility tracker, alongside senior marketers. It treats Google rankings and AI citations as separate goals, works on month-to-month terms, and starts new relationships with a free visibility audit and a short call.