exceptional

In short: exceptional is a search marketing agency offering SEO, Content and AI search, based in London. It has a team of 11–50 people.

B2B search, AI discovery and digital strategy for energy, finance and tech

exceptional is a digital marketing agency with offices in London and Manchester. It traded as Base Creative from 2006 until January 2026, when it rebranded, and it is a certified B Corp. Its core focus is B2B brands in energy, finance and technology, particularly organisations working towards positive change.

The agency covers digital strategy, SEO and content, visibility in AI-driven discovery tools, paid media, social media, website design and build, and analytics and measurement. Its planning follows a model it calls the Digital Marketing Flywheel, and it offers an online tool for checking how visible a brand is in AI answers.

exceptional describes its client relationships as closer to a co-founder partnership than a supplier arrangement, with a willingness to question assumptions. New clients can begin with a short strategic workshop to scope priorities before committing to a wider programme of work.