HB Freelance

In short: HB Freelance is a search marketing agency offering SEO, Ecommerce SEO and Technical SEO, based in London. It is run by one person.

Freelance SEO consultancy for ecommerce and multi-brand retailers

HB Freelance is the London consultancy of Hemanth Balaji, a freelance SEO consultant based in south-west London. Rather than running an agency team, he works directly with a small number of clients, which keeps the relationship personal and the advice hands-on.

Most of the work centres on ecommerce and retail sites, from small online shops to larger multi-brand businesses. Services include full site and technical audits, on-page optimisation, competitor analysis and content strategy, along with local and international SEO. He also advises on AI search and generative engine optimisation, and publishes free tools for checking AI visibility and working with Search Console data.

Clients can engage him on a monthly retainer, for a defined project such as an audit or migration, or for a one-off consultation. Because the consultancy runs alongside a full-time role, capacity is limited and work is scheduled around agreed delivery dates. The site is open about who is a poor fit, such as businesses wanting guaranteed rankings or quick wins.