Melt Digital

In short: Melt Digital is a search marketing agency offering SEO, Content and Marketing strategy, based in London. It has a team of 2–10 people.

SEO and AI search strategy for large ecommerce and travel websites

Melt Digital is a London SEO agency focused on organic search growth for large ecommerce and travel websites. Most of its work is with brands in sectors such as furniture, travel and fashion.

The agency offers three ways of working. Partnerships see Melt lead ongoing SEO and generative engine optimisation strategy and delivery. Advisory engagements give in-house teams senior oversight, while fixed-scope project sprints, which it calls Accelerators, tackle specific problems.

Its expertise covers SEO, optimisation for AI search platforms, ecommerce product optimisation, content strategy and creation, and data analysis. For AI search, it works through citation benchmarking, content inclusion, entity optimisation, product and commerce optimisation, and agentic infrastructure such as llms.txt files. Melt has also built its own tool, the Keyword Universe, which tracks Google rankings alongside citations in AI chatbots.