Octogamma

In short: Octogamma is a search marketing agency offering SEO, PPC and Content, based in London. It has a team of 11–50 people.

Fractional CMO, SEO and AI search marketing for tech, fintech and Web3 brands

Octogamma is a growth marketing consultancy for technology companies, with a particular focus on fintech, SaaS, AI and blockchain businesses. It can act as an outsourced marketing department, an execution team or a part-time senior marketing lead through its fractional CMO service.

Its search work covers traditional SEO together with generative engine optimisation, which aims to get brands mentioned by AI assistants such as ChatGPT, Perplexity and Gemini. The team also produces content including blog articles, landing pages and case studies, and runs paid campaigns across search, display, social and remarketing, including Web3-specific traffic targeting. Other services include go-to-market planning, account-based marketing, B2B outreach, websites and analytics dashboards, and the firm has built its own AI tools for content and outreach.

Projects usually begin with an introductory call and a strategy phase that sets out the target customer, competitors and positioning before channels are chosen. Work is tracked against agreed KPIs.