Pearl Lemon PPC

In short: Pearl Lemon PPC is a search marketing agency offering SEO, PPC and Paid social, based in London. It has a team of 51–200 people.

Google Ads, Microsoft Ads and paid social management for UK and global firms

Pearl Lemon PPC is the pay-per-click arm of the Pearl Lemon Group, founded in London by Deepak Shukla and based on City Road. It runs paid search and paid social for businesses in the UK and abroad, in sectors such as ecommerce, property, finance, healthcare, technology, education, hospitality and professional services.

On Google Ads it manages search, display, Shopping, YouTube and Performance Max campaigns, and it also runs Microsoft Advertising. Paid social covers LinkedIn, Facebook, Instagram and other networks. Supporting work includes remarketing, Shopping feed management, landing page builds and conversion tracking set up through GA4, Google Tag Manager and CRM integrations.

A typical engagement starts with an audit of existing accounts to find wasted spend and tracking gaps, followed by keyword and audience research, a campaign build and tracking setup. After an early optimisation period, accounts move into ongoing management with weekly reviews and monthly reporting. Clients keep ownership of their ad and analytics accounts, and the first step is a free consultation.