Pedro Matias

In short: Pedro Matias is a search marketing agency offering SEO, Technical SEO and AI search, based in London. It is run by one person.

Freelance SEO consultant for audits, technical SEO and penalty recovery

Pedro Matias is an independent SEO consultant based in London who takes on clients across the UK and overseas. He concentrates on long-term organic strategies and is selective about the sites he works on, turning down low-quality affiliate projects and black hat niches.

His work typically begins with discovery and audits covering technical health, content, keywords, competitors, local presence, backlinks and tracking set-up. From there he builds a strategy that the client can implement in-house or with his support. Services include technical fixes such as site speed, URL structure and internal linking, keyword and topic research, content optimisation, careful outreach-based link building and local SEO for websites and map listings.

He also helps sites recover from manual actions, core update drops and problems caused by migrations or redesigns, and prepares sites for AI Overviews and chatbot answers. Each stage of his process, including reporting and SEO training for individuals or teams, can be bought on its own.