Propeller

In short: Propeller is a search marketing agency offering SEO, Web design and development and AI search, based in London. It has a team of 51–200 people.

London digital agency for web, AI SEO, CRO and paid media in hospitality

Propeller is a digital agency with a studio in Islington, London, and a second office in New York. It brings website design and build, search, conversion work, social and paid media under one roof, so a brand's site and its marketing are planned together rather than handed between suppliers.

On the search side, the team pairs organic and technical SEO with work aimed at AI-generated answers, including entity and schema optimisation and tracking how brands appear in large language models. Its development team handles bespoke builds, replatforming and ecommerce sites, while the CRO practice uses audits, A/B tests, heatmaps and journey mapping to find where visitors drop away. Analytics and data visualisation support the reporting.

Propeller's work centres on hospitality, food and drink, hotels and travel, with further experience in retail, luxury, members' clubs and property. It suits brands that want one partner to look after both the website and the channels that bring people to it.