ROAST

In short: ROAST is a search marketing agency offering SEO, PPC and Technical SEO, based in London. It has a team of 51–200 people.

Performance agency joining organic search, AI visibility and paid media

ROAST is a performance marketing agency headquartered in Soho, London, with further teams in Cape Town and New York. It has been running since 2015 and is a certified B Corp. The agency frames its work around return on ad spend and growth as people find brands through a widening mix of search engines, AI tools and media channels.

On the organic side, ROAST covers SEO, technical SEO, content, digital PR, app store optimisation and generative engine optimisation for AI assistants. Its paid team runs search, social, display and programmatic activity alongside audio, TV and out-of-home, and there is a separate data and measurement practice. Web development, UX design and conversion rate optimisation sit within the same group.

ROAST describes its approach as evidence-led and plans across several channels at once rather than leaning on a single tactic. It works with brands in sectors such as finance, travel, property, healthcare and B2B, and has also built a set of in-house tools under the ROAST Labs name.